SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
PRE BEEF
Meticulously, ethically sourced beef that anyone can afford. A disruptive product required some disruptive ideas. When the company was ready to expand from a local to a national market, we created a platform that would take them there. Flip the Bird took The Thanksgiving Turkey Tradition head on and challenged consumers to choose steak instead. Taste the Obsession highlighted the unique system PRE uses to ensure their beef is of the highest quality in a tone that let people know even though it was top of the line, it was not only for the top one percent.
