SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Anglers are seriously bananas. This is a unique breed of human who cannot wait to roll out of bed before the sun and spend an entire day waist deep in ice cold water in the hopes of outsmarting ... a fish.
It's an addiction. And for nearly 40 years, Simms has been its dealer of choice. Featuring some of the world’s best-known pros, this poster campaign is a celebration of the obsession every angler shares.
