SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
State Farm
Sometimes truth really is stranger than fiction. At least that was the case while defining the voice for State Farm’s national advertising campaigns. The most imaginative minds in our creative department couldn’t make up stories that held a candle to some of the real-life reasons people had for calling their insurance agents. So, leveraging real agents and real stories, we employed authenticity to bring this to life.
