SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
AUGMENTED MIXOLOGY
With 46% of consumers interested in exploring Japanese Whisky, the spirit had become the fastest growing in its category. Hibiki, a globally renowned expression in the House of Suntory spirits portfolio, is notoriously hard to come by. To honor those establishments who chose to invest in the rare spirit, we created an equally rare guest experience.
Offered exclusively to higher-end establishments such as Oceanaire and Four Seasons, this augmented reality cocktail served up a virtual tour of the Japanese distillery and a visually stunning exploration of the heritage, craftsmanship and connection to nature that defines the essence of a House of Suntory.
